Online book reviews are vital in helping readers decide which books to purchase and enjoy. That’s why they’re an essential component of the book marketing services offered by most bookselling platforms. As authors and publishers recognize their significance—especially during a book launch—many proactively seek out reviews. Building an email list well before your book’s release is crucial, as it allows you to reach out to those who appreciate your work and remind them of the importance of leaving feedback. If they’ve already read your book, encourage them to share their thoughts as soon as possible.

First-time authors sometimes struggle with the idea of promoting themselves and their work. A good strategy is requesting reviews through your newsletter and other engaging content. The key is to employ a soft-sell approach, finding the right moments and ways to ask for reviews. Readers who actively seek out books will likely know how valuable reviews are and can highlight aspects of your book that will catch the attention of potential readers. Their feedback can significantly contribute to boosting your sales. People want insight, and the pain-spoken words of other readers give it to them.

In the current marketing landscape, blogs and podcasts have become increasingly effective tools for book promotion. Since both platforms have dedicated followers, their creators wield considerable influence. Hosting a virtual blog tour demands minimal time while allowing you to reach out for reviews from the bloggers you connect with. Focus on blogs and podcasts that align with your book’s subject matter rather than just their audience size, as niche audiences tend to be genuinely interested in specific topics—the most effective 21st-century marketing zeroes in on people’s specific interests.

Thanks to today’s promotion-focused environment, it’s common to include a request for reviews on your book’s final page. This approach captures readers right as they finish and while their impressions are fresh. It’s often a better time to ask for reviews than following a long delay, which might leave them uncertain about what to write. Both reviews and sales can influence algorithms that determine search rankings and suggest readers, helping your book gain more visibility. Every little bit of online promotion can build your book’s momentum. The best campaigns employ many tactics.