You know your business better than anyone, so writing your own script might feel like the right move. But here’s the catch: knowing your product doesn’t always mean knowing how to explain it. A professional explainer video company brings structure, clarity, and storytelling experience that many founders or marketers skip over.

Your script isn’t just a voiceover, it’s a guide through a problem and solution. You’ll want a solid hook, one core message, and a call to action that doesn’t feel forced. Easier said than done when you’re juggling features, benefits, and brand tone.

If you do want to write the first draft, great. But always be open to letting the video team edit it for clarity and flow. That back-and-forth usually produces the strongest outcome. A good studio won’t just accept your draft as-is, they’ll help elevate it into something people actually want to watch.