Hey, I've been doing B2C email marketing for years, but now I'm moving to B2B and realizing that it's a whole new ballgame. What strategies or best practices have helped you get responses and conversions in B2B emails?

Moving to B2B definitely requires a change in mindset. What has helped me is to focus less on flashy design and more on clear value-oriented messaging that targets the pain points of specific decision makers. Personalization is key, especially when it comes to job titles and usage scenarios. The timing of the emails (e.g., early in the week or mid-morning) also matters. I highly recommend checking out https://flowium.com/blog/b2b-email-marketing/ - it covers the key components of B2B email marketing, from tone of voice to CTA placement, in a very accessible way. It's helped me rethink how I build my sequences.

One thing I'd add is to warm up your potential customers before making direct offers to them. Share something useful first - like a guide, case study, or even a short personalized tip - and build off of that. Cold B2B emails should feel like value, not noise.